Made for designersCollect the mood, explain the why.
References are only half a moodboard. Pin the pictures, then say what each one is for and how they lead to the decision.
Start a board, freeBrand: Fika café
Mood
warm, low light
Like a slow Sunday morning, never a Monday.
Decisions
Oat, moss green and a little ember orange.
A soft serif for the name, a plain sans for menus.
Brief
Brief: Fika café
A small café by the river wants a name, a sign and menus that feel slow and warm, the opposite of a coffee chain…
860 words
their old menu
Brand: Fika caféReferences that say something.
warm, low light
wood, not chrome
their old menu
Frames, tape and pins.
Drop a folder of references and they land as polaroids. Frame a hero image in oak, tape the rest, caption what you're after.
Fika: the tone
Oat, moss green and a little ember orange.
A soft serif for the name, a plain sans for menus.
Short sentences. Say coffee, not beverage.
Chalkboard fonts. Fake handwriting.
Notes that name the feeling.
Palette, type, tone. A coloured note next to each picture says what it's for, so the board reads without you in the room.
From mood to decision.
Old Swedish bakery signs.
Hand-painted, warm, simple.
Painted sign, serif wordmark.
Neon. Too loud for the river.
Show how you got there.
Arrow a reference to the decision it led to. Label it, and the reasoning is on the board, not lost in a call.
Brief: Fika café
A small café by the river wants a name, a sign and menus that feel slow and warm…
860 words
Brief: Fika café
A small café by the river wants a name, a sign and menus that feel slow and warm, the opposite of a coffee chain.1
Constraints
“People should want to stay for a second cup.”
1. Kickoff call, 3 March.
double-click to open →
The brief lives here too.
Keep the brief as a document card beside the mood: goals, constraints and quotes from the client, footnoted.
Free on your own. Plus to bring people in.
You pay for Plus; everyone you invite edits for free.
Free
$0no card needed
Everything you need for your own thinking.
- Unlimited boards, notes and documents
- 2 GB of photos, videos and files, synced
- Arrows, groups, checklists and the pen
- Sync between your own devices
- 10 frog doodles a day
- View-only links for anyone, no account needed
- Publish a board as your page, at untitled.cards/@you
PlusFor boards you share
$4.51a month
$54 billed yearly, VAT included · charged in USD at today's rate
- Everything in Free
- Invite people to edit your boards, free for them
- Approve who edits, remove anyone, anytime
- Edit together live, with cursors
- Comment, reply and react on shared boards
- 50 GB of photos, videos and files, synced
- 30 frog doodles a day
- Your page at your own domain, no badge
Questions
Can I show a board to a client?+
Yes. Turn on a board's link and anyone with it can look, no account needed. Signed in, they can ask to edit it with you, live, once you approve them (that takes untitled Plus). You can also export a board as one file for someone to import, or publish it as your page at untitled.cards/@you, for anyone to open.
What happens to big photos?+
Large photos are scaled down to stay quick on every device, and you can pick a frame, tape or a pin for each one.
What can I put on a board?+
Notes, handwritten headings, pen strokes, photos, videos, links, PDFs and PowerPoint decks, and documents you write here or bring in from Word or a spreadsheet. Paste a web address and it becomes a card with the page's title, picture and an Open button. A PDF shows its first page and opens to read every page. A Word document becomes a document you can edit, and each sheet of a spreadsheet (Excel, CSV or OpenDocument) a document holding it as a table; both keep the original file to download. A PowerPoint deck shows its outline and speaker notes, which you can search, and once you're signed in, its real slides.
Is untitled free?+
Yes, for your own boards: notes, photos, videos, PDFs, documents and sync across your devices (2 GB of photos, videos and files), with no ads and no card needed. The frog draws ten doodles a day with a free account, and you can publish a board as your page. untitled Plus, a paid plan, adds editing together with the people you let in, comments, 50 GB for photos, videos and files, thirty doodles a day, and your page at your own domain without the badge.
Does it work on my phone?+
Yes. On a phone a board becomes a list you can scroll and add to, headings as sections and arrows as a path to follow. Sign in, and it stays in step with your laptop.
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